does your brand still look like your business?
Businesses change. Markets change. Customers change. Sometimes the brand is the last thing to catch up.
The w. Build.
build the brand people remember.
A strong brand gives your business a recognisable presence before a customer reads a word.
The w. Build takes what already exists, identifies what is worth keeping and builds it into a clearer, more consistent digital identity.
The Ingredients
Getiing Started
branding service scope
brand strategy.
Define the strategic foundation of the brand, including business objectives, audience, positioning, differentiation, brand purpose, values, personality and the role the brand should play in the market.
positioning and messaging.
Develop the language that explains what the business does, who it serves, why it matters and how it should be understood. This can include positioning statements, value propositions, key messages, tone of voice, taglines and messaging frameworks where appropriate.
naming and brand architecture.
Where required, support new names, product or service naming and the relationship between a parent brand, divisions, products and services. The aim is to create a system that remains understandable as the business grows.
visual identity.
Develop the visual language of the brand across logo systems, responsive logo variations, colour, typography, layout, imagery, iconography, graphic devices, patterns and other recognisable brand assets.
corporate identity.
Translate the identity into practical business touchpoints such as business cards, letterheads, email signatures, presentations, proposals, documents, stationery, signage and other corporate materials where required.
digital brand identity.
Show how the brand behaves on websites, digital interfaces, landing pages, social platforms and other online environments. The identity should work as a living digital system, not simply as a static logo and style guide.
social media identity and content direction.
Develop the visual and verbal framework for social media, including profile and cover treatments, post templates, campaign formats, story and short form content direction, content pillars and practical rules that allow the client to maintain consistency.
marketing and campaign applications.
Where required, extend the brand into campaign concepts, advertising creative, promotional materials, launch assets and digital marketing applications so the identity remains recognisable when used to communicate specific commercial messages.
marketing and campaign applications.
Where required, extend the brand into campaign concepts, advertising creative, promotional materials, launch assets and digital marketing applications so the identity remains recognisable when used to communicate specific commercial messages.
brand guidelines and governance.
Provide practical brand guidelines that explain how the identity should be used. Guidelines may cover logo usage, colour, typography, imagery, layout, tone of voice, social media, digital applications and examples of correct and incorrect usage. The objective is consistency without making the brand difficult to use.
brand rollout and implementation.
Where required, help the client move from approved identity to real world implementation. This can include preparing digital assets, templates, launch materials and priority touchpoints so the new identity is usable immediately.
ongoing brand support.
The service can extend beyond the initial build where the client needs ongoing creative support, brand governance, campaign design, social content systems or future brand applications. The website should make this possible without turning the page into a list of retainers.
The final service mix should remain flexible. Not every client needs every component. Fidel should design the experience so that the visitor understands the breadth of The w. Build while the actual engagement can be scoped around the business need.
your brand should look like the business it has become.
If the business has moved forward but the brand has stayed behind, The w. Build gives it somewhere to go next.
